Post by account_disabled on Feb 27, 2024 0:48:13 GMT -5
There are no magic formulas and each case is different, of course, but it is possible to define some best practices which, if appropriately adapted and combined, can act as a guide for communication in the coming weeks. Keep calm and…(digital) storytelling This is the moment to do some healthy digital storytelling : telling and telling yourself, also showing the human side of the company . We are all in the same boat and seeing how more or less large companies deal with the situation also from an organizational point of view is a matter of interest for everyone, especially if they are "exemplary" brands or ones that also include customer service. So what to show? For example, how work is changing within the company, what measures are in place for the health of those at work, what are the ongoing and future projects for the brand.
It is also the right time to collect and share the results of the Panama mobile number list best campaigns already completed and recent successes, to protect the corporate identity and preserve its reliability in a moment of crisis, when doubts prevail over certainties. In short, the narrative of the present - however extra ordinary - and of the immediate past can be the key to continuing to talk, and make people talk about themselves, even in innovative ways. Password: generosity However, talking about oneself does not mean denying current events: for this reason, in addition to sharing words, it is necessary, when possible, to also adapt one's services to the situation. In other words, it is essential to modulate the offer, for example by making services and goods necessary in this delicate phase available free of charge - or at reduced prices. This is what various companies in the insurance sector have done, which have extended their consultancy to extraordinary hours, and in the editorial sector, such as Adelphi.
Password: generosity. The same has been demonstrated by a long series of companies , in very different fields (ranging from publishing, to telephony, to personnel recruitment), which have committed themselves to providing content, subscriptions, and the like at particularly advantageous conditions. , even if for limited periods of time. Provide useful content “He's going to have to spend some time” said De Filippo. And, unfortunately, in our case she is not just one. Once relatively usual activities such as taking care of the house or cooking, reading and binge-watching have been exhausted, people will need and want to do something else. But what? The internet is full of free resources such as archives, databases, virtual museums and online conferences that can be combined with the activity, or at least with the philosophy, of the brand. This is why providing ideas and information pertinent to your business, also useful for the entertainment of those who are forced to stay at home, can be an opportunity to remain close to the reality of the facts, without losing contact with your audience.
It is also the right time to collect and share the results of the Panama mobile number list best campaigns already completed and recent successes, to protect the corporate identity and preserve its reliability in a moment of crisis, when doubts prevail over certainties. In short, the narrative of the present - however extra ordinary - and of the immediate past can be the key to continuing to talk, and make people talk about themselves, even in innovative ways. Password: generosity However, talking about oneself does not mean denying current events: for this reason, in addition to sharing words, it is necessary, when possible, to also adapt one's services to the situation. In other words, it is essential to modulate the offer, for example by making services and goods necessary in this delicate phase available free of charge - or at reduced prices. This is what various companies in the insurance sector have done, which have extended their consultancy to extraordinary hours, and in the editorial sector, such as Adelphi.
Password: generosity. The same has been demonstrated by a long series of companies , in very different fields (ranging from publishing, to telephony, to personnel recruitment), which have committed themselves to providing content, subscriptions, and the like at particularly advantageous conditions. , even if for limited periods of time. Provide useful content “He's going to have to spend some time” said De Filippo. And, unfortunately, in our case she is not just one. Once relatively usual activities such as taking care of the house or cooking, reading and binge-watching have been exhausted, people will need and want to do something else. But what? The internet is full of free resources such as archives, databases, virtual museums and online conferences that can be combined with the activity, or at least with the philosophy, of the brand. This is why providing ideas and information pertinent to your business, also useful for the entertainment of those who are forced to stay at home, can be an opportunity to remain close to the reality of the facts, without losing contact with your audience.